Services

 

---

Click on a category below to learn more:

- Search Engine Optimization (SEO)

- Pay Per Click (PPC)

- Web Design, Development & Maintenance

- Online Advertising

- Content Writing

- Blog Management & Link Building

- Lead Analysis and Tracking

- Social Network Profile Management

 

---

 

 

Search Engine Optimization (SEO)

Most legal marketing experts agree that few forms of plaintiff's firm marketing can deliver the return on investment of properly managed and executed search engine optimization - the process of improving the volume or quality of traffic to a Web site from search engines via "natural" search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. Many firms will over promise and use marketing gimmicks to get your business. We provide you with accurate and complete facts and let our results speak for themselves.

Our delivery team leverages state-of-the-art, patent-pending software capabilities that analyze prospective claimant key word search propensities and current search engine algorithms. We ensure that efforts being put into your campaigns maximize results for your firm. LitigatorEdge delivers SEO driven lead generation capabilities that far surpass anything introduced to date in the plaintiff's legal space. Our #1 goal is to generate the greatest number of target leads possible for our client, within the scope of their online marketing budget.

The truth about SEO: sustainable and measurable results for keywords that drive meaningful business leads often take as long as 6-12 months to achieve, but can have the best payoff of any type of marketing that your firm will engage in. You absolutely must invest in the future of your law firm's online marketing health, because your competition is. Consumers now spend more time online than watching television and newspapers and yellow pages are in a steady decline. There is no better way to reach consumers online today than through search. Do you have the right partner fighting for your firm's online interests, while saving you money?

LitigatorEdge's CEO leveraged a modest online budget to generate 45-60 targeted infant birth trauma case leads per month, for one law firm, from SEO alone. The average verdict or settlement on ten large cases generated over the course of a year was over $1 Million, or over $10 Million total. The lawyer's share on these cases was in the ballpark of $4 Million. What is the return on investment, if you assume this particular online campaign only cost a few thousand dollars a month? No video, no flashy site, no high priced marketing firm. Just solid content, a well-optimized Web site and continual efforts by a high performance SEO team.

While individual firm results may vary, if you are patient and work with the right company, your firm can achieve significant and sustainable long-term success. If you decide to engage LitigatorEdge, you should expect to see incremental improvements in your rankings each month and will receive regular accountability reports highlighting the outcomes of the efforts.

A successful SEO program comes down to 3 factors: (1) Proper communication and understanding of your firm's unique business objectives (2) Level of expertise of the SEO delivery staff and (3) Amount of time put into tactics that make your Web site outrank your competition. A flashy Web site is not part of the equation, neither are fancy videos. However, Web content and Web page layout are, as are a number of other technical components that LitigatorEdge can help your firm navigate.

The bottom line with SEO is that it is critical to select the right provider. The most successful firms will be the ones who leverage the best value resources. Go very cheap and you will not get the results you expect, because the resources are not adequately skilled, trained, monitored, nor have adequate incentive to perform. Go to the other extreme, and work with big name legal firms and your competition may be obtaining the same, or better quality service at half the price.

Our team of experts handles SEO for leading firms and e-commerce companies, are experts in Google and Yahoo algorithms and know how to obtain results in a hyper-competitive environment. This is who you want handling your SEO, not a mom and pop delivery team and certainly not a huge legal conglomerate, where your hard earned dollars pay for their branding, sales efforts and multiple tiers of excessive management.

 

Pay Per Click (PPC)

If you are seeking immediate online lead results, PPC is the quickest way to get there. Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

While PPC offers instant result opportunities, it usually cannot match the return on investment that SEO can deliver. Why? Many popular search engine key word terms like "Vioxx lawyer" are hotly contested, driving up the cost per click. This is the reason Google and Yahoo make Billions today. There are however, smarter ways to leverage PPC and improve these returns. PPC is a science and requires constant monitoring and optimization. Until now, dedicating the resources necessary to properly monitor this type of program was restrictive for many law firms. With LitigatorEdge, our cost-effective offshore expert team can give your program more time and attention, increasing your leads per dollar invested.

SEO and PPC are common, yet intricate and technical marketing tactics that we can explain to you in greater detail during the course of a conversation, or presentation.

 

Web Design, Development and Maintenance

Many marketing companies encourage clients to design Web sites that are attention getting and expensive. They paint a picture of a consumer running away from their firm unless they buy the most visually stimulating Web site on the Internet. While it is true that a less than professional Web site may hurt a firm's image, if your prospective customers never make it to your site, it does not really matter much how much you have invested in its appearance.

We at LitigatorEdge have studied the best plaintiff's law firm lead generation engines in the country and have discovered that best practices for maximizing leads includes clean, professional and content rich sites that are not bogged down with large graphics, or videos. You may find that many of our recommendations fly in the face of the advice given by companies you may have worked with in the past. Why should you listen to us?

First, our advice typically involves our clients spending less money, rather than more. Second, because first and foremost, we are return on investment driven marketers and our credibility depends on giving clients advice that maximizes business performance results.

Therefore, we will not sell you any unnecessary visual bells and whistles, unless you insist on them. Why? We believe that with every dollar you do not spend cost effectively, you lose ground on the competition. If you lose ground on the competition, one of our clients (you) becomes weaker. If you become weaker, our chances of prospering together are reduced. This is how we view every client relationship. Some firms choose to take, others to ignore our experts' recommendations, but know that the advice we give is intended to improve your business and drive better financial results.

Our Web site efforts focus first and foremost on function and content. Is your Web site search engine friendly (content rich, appropriate meta tags, key word relevant)? Is it conducive to capturing leads when a client visits? Our staff is comprised of experts who can turn your existing Web site into a lead generation ready machine. In fact, a full Web site analysis is the first part of any search engine optimization campaign we undertake.

 

Online Advertising

As the Internet grows, so do the options for promoting your firm's Web site to consumers. Once we understand your firm's unique objectives, our team can help you locate and take advantage of additional cost effective online marketing opportunities. We offer delivery experts who are specialized in contextual Internet advertising and can leverage behavioral patterns to optimize online ad placement and reduce your firm's cost per lead.

There are many undiscovered opportunities for law firms to inexpensively get in front of prospective clients through strategically placed ads and directories and we can help you leverage these alternatives.

 

Content

Content is absolutely critical for plaintiff's law firms, for a number of reasons. First, content drives higher search engine ranking results. It is a major component of any search engine algorithm and Web sites with compelling and relevant content will trump the competition. Quality Web page content couples strong, call-to-action messaging with effective search engine key word optimization.

Every time you update a Web site, the changes have a direct impact on your search engine results. Sometimes it is positive, other times, you may actually adversely affect your position without realizing it. Our delivery experts have considerable Web site maintenance skills and provide cutting-edge Web content optimization and management solutions. Our objective is to improve your search engine rankings, engage your target audience, and drive them to provide you with their contact information.

While your firm is ultimately best positioned to provide the appropriate content for your site, optimizing the flow and organization of the content is something that requires online marketing expertise. Getting the details right in the headline, subhead, body content and bullet points - as well as identifying and implementing optimal hyperlinks - are important tasks that make a Web site launch and maintenance successful.

We have multiple content review alternatives available and can work with your firm to design a program that meets your needs

 

Blogs

Blogs are Web sites that allow individuals or businesses to share opinions, on various topics and subjects, or to share pertinent information from other sources. Blogs are a combination of text, images and links to other related websites. They are updated at frequent intervals.

Blogs can establish your firm as an expert in a particular area of practice and are a highly effective way to promote a Web site and generate additional site traffic. Our team creates blogs on topics that are directly relevant and pertinent to the main law firm Web site or landing page that you are seeking to promote.

We ensure that client blogs contain appropriate titles and descriptions that include all of the targeted keywords. Reference links to the main Web site are included within the blog resulting in an increase in in-bound links, which leads to an increase in page ranking. We make use of the various blogging tools to create and publish the blogs. We also promote the blogs independently by submitting them to various blog directories and search engines, resulting in increased visibility and accessibility of the blog and your Web site.

We will work under your direct guidance to ensure that the content meets your needs and standards and ensure that the blog contains appropriate titles, descriptions and reference links, to increase page rankings. Our team updates blogs at regular intervals to ensure that blogs reflect fresh content and are therefore "crawled" more often by search engines.

 

Lead Analysis and Tracking

Larger firms with considerable online marketing budgets require a greater level of detail and attention to their online marketing metrics. We can provide custom reporting solutions that incorporate multiple online marketing strategies and can collaborate on tracking lead generation efficiency and return on investment based on the cases generates for your firm and profits. We can also provide ROI analysis services for your offline marketing efforts to help you determine the types of marketing spend that are most effective for your firm and help you devise strategies that optimize your budget and increase your returns.

 

Social Network Profile Management

Online social networks like LinkedIn, Facebook and Twitter are receiving increasing publicity and some networks are becoming increasingly important in allowing lawyers to communicate their area of expertise to their peers. Greater peer connections lead to increased referrals, facilitate information exchange and help lawyers attain prominence within a particular area of expertise. However, with a busy practice, some lawyers hardly have time for e-mail, never mind building and monitor an online social network?

LitigatorEdge can help you stay ahead of the curve by establishing an online presence and even communicating passively, or actively with other industry peers. You decide. We can assign a delivery resource to stay apprised of legal developments and share relevant article or case links with your peer group, or send the information for you and let you select what you would like to distribute. The options for promoting you and your firm through social networks are endless and we can help design a strategy around your specific needs.