Law Firm Marketing - No room for 2nd best

If your SEO program is not successful in placing your law firm in the #1 position for Google natural search results, you lose. Statistics show that close to half the clickthroughs go to the top position. Go below the top 3 and your traffic becomes meaningless and your program is not worth the cost.

Even is an SEO firm can get you up there, can they keep you up there? Doing so takes time and resource investments. Ultimately, you will not be able to sustain over the long haul, when your competition is paying 1/3 to 1/2 the fees for comparable SEO efforts. Today I am pitching you on why you should trust LitigatorEdge with your business. In several years, law firms and legal marketers that treat SEO like a professional service will begin to understand why getting the greatest value for your dollar is what ultimately drives SEO impact.

Put all your doubts out of your mind for 5 minutes and call me, or e-mail me and I will call you and ask me to explain in detail why LitigatorEdge is a better value to your law firm than any other Internet marketing vendor in the vertical. You are a lawyer and I am sure you are very persuasive. If you disagree with anything I say, I welcome a debate as to why using another Internet marketing firm, or handling online marketing in-house makes more financial sense for your law firm's bottom line.

LitigatorEdge - Lawyer Internet Marketing

Marketing a Plaintiff's Firm: The Pros and Cons of Top Personal Injury Law Firm Marketing Tactics

So, you recently won a major verdict, or settlement and are ready to take your plaintiff's personal injury firm to the next level. How do you put your limited law firm marketing budget to good use? Do you pay for a billboard on a local highway, buy television advertising, go on the Internet, target a niche community? There are many directions you can go in and while I usually pitch the Internet because of its growing influence, high return on investment and accessibility, today I will objectively address the pros and cons of a number of the more popular law firm marketing tactics.

Network Referrals

Pros: Minimal cost - very high return on investment, relationships can be perpetual and provide a steady stream of business, can open new business opportunities, additional revenue source on referrals,
Cons: Can take considerable time and effort to build network, not all lawyers have the skillset to network effectively, fee sharing with another plaintiff's firm can reduce profit margins, ensuring accountability on cases you refer, may not always be a reliable source - circumstances change

Television

Pros: Can lead to high volumes of incoming cases, Low cost per qualified lead relative to other forms of traditional marketing, immediate results, measurable and controllable
Cons: Expenses of producing ads, expertise required to stand out and maximize response, may be less effective at lower frequencies, national firms can buy ads cheaper than local ones

Media Coverage

Pros: Exposure to huge numbers of consumers, Having a tv or radio legal program can help your firm dominate a market, can have sustained positive impact on firm's brand, You are always one case away from potential stardom
Cons: Hard for PR firms to deliver without truly newsworthy material, need to be very lucky, or very connected for homerun-type publicity, easy to get caught up in distracting and self-serving efforts that do not generate results

Yellow Pages

Pros: Once a powerful lead generation tool: measurable, consistent and predictable
Cons: Internet has greatly diminished its effectiveness, too many brands caused saturation, hard to compete with big spenders

Internet Search Engine Optimization

Pros: Can yield high return on investment, provides flexibility for focusing on niche, there is room for small budgets despite big spenders, investment can have positive long term lead benefits, measurable, highly qualified leads, consumers prefer organic search results
Cons: Requires several months of ramp-up time, vendor choice is absolutely critical in keeping cost per lead low, changes in algorithms require regular program to stay on top, if keywords are not in the top 5 results in Google, you do not exist, more challenging to use to target new torts, best results require considerable content production (like this blog)

Pay Per Click

Pros: Immediate results, easily measurable, works with any budget, great for immediate response to toxic torts and product defects, small budget programs can be "do-it-yourself", no clickthrough - no pay, allows for very strategic niche marketing that other firms may not be aware of
Cons: High value keywords get bid up and return on investment goes down, can lose money until expertise is developed, pay for every lead, consumers prefer organic listings to pay per click ads.

There are many marketing options, but whatever you choose make sure to always monitor and measure impact to maximize the efficiency of your marketing program.

LitigatorEdge Achieves 1st Page Google Rankings For Plaintiff Lawyer Internet Marketing and Similar Key Word Phrases

I am a very happy camper today. LitigatorEdge is now on the 1st page of Google for the following keyword phrases: Plaintiff Lawyer Internet Marketing Plaintiff Law Firm Internet Marketing, Plaintiff Firm Online Marketing, Plaintiff Lawyer Web Marketing and many more similar keyword phrases.

I am not looking to pound my chest, rather to highlight just how plausible it is for your firm to achieve top rankings. This one was all me - no delivery team backup - they are busy servicing clients - just quality and relevant content (at least I think so) :-).

The amazing thing is that our offshore delivery staff can put me to shame. I have seen them deliver #1 Google rankings for keyword phrase after keyword phrase. What they can do is absolutely amazing and I have not seen this type of online marketing firepower within the legal niche - this is why I am so excited about introducing this type of talent to the legal community. If I can accomplish these types of rankings solo imagine what a team of trained experts with way more time and experience on their hands than I have can do with scores of keyword phrases that are relevant to your law firm practice niche. There are hundreds of thousands of consumers seeking out lawyers on the Internet, on a monthly basis.

The toughest part is getting law firms to understand the profound impact that being ranked #1 for dozens of keywords will have on annual client leads and dedicating a meaningful budget toward a form of marketing that is still novel for many practitioners.

Please visit our attorney Internet marketing informational page or contact us today.