Are You Paying to Market Your Law Firm or Their Marketing Firm?
I get it, there's comfort in face to face relationships. You just finished your educational session at a major legal conference and proceed to walk into the exhibit hall, where you greet an array of Lawyer Internet Marketing vendors pitching you on the latest and greatest products and services.
Most lawyers, who have been buying products and services in the same way for years, will select one of the 3-4 Internet marketing vendors within these halls to handle their online marketing. Why? For the same reason you are willing to pay double at the supermarket, for a product with the exact same ingredients, but different labels. It is the power of branding.
By experiencing their brand in person, you gain a sense of added comfort. If they are at this event, they must really be experts in their trade. They are tangible and real, there is comfort in the fact that you have shaken hands with them and thus they have created the perception of added trust, credibility and work product quality.
I believe in branding, but I also believe that brand power is dying. We see this today in supermarkets, through the increased dominance of store brand products and there is no reason to think that this trend away from big brands will diminish.
The reason for this is that the Internet is educating consumers at an extraordinary rate. People are sharing information like never before and there is an increased surge in demand for true value over hyperbole.
I always go back to referencing Honda. They do not have the best marketing in the industry, but they have the best product. They succeeded in communicating this value to their clients and the rest is history... that is until Hyundai came along and started giving them a real run for their money on value...
Back to the big attorney tradeshows. There is a price to pay for shaking hands with those marketers. That price is exhibit fees, travel costs, sales and marketing staff overhead, sponsorship fees and additional high operational expenses - all of which have to be passed on to YOU.
You will not get to shake my hand at conferences because the way law firms are buying is changing and we are on the cutting edge of this trend. All of our promotion today is done via the Internet and direct e-mail. We leverage a stellar offshore delivery team that is extremely talented and can deliver results that are equal to or better than anyone else you will find in the business today. Simply put, there is no more efficient model than ours available today.
You may not have the that same warm and cushy feeling until we handle an Internet marketing project for your firm. We fully expect to see a backlash from every marketing company out there that is comfortably used to charging you 2 to 3 times more than you should be paying and everyone else that is profiting from this.
Mom and Pop stores all over the country kicked and threw mud when Wal-Mart came in and changed the face of retail in America. You know who didn't hate it? The customer, who received superior value. Similarly, established online marketing companies ("the overchargers" and their supporters and partners will likely throw mud at us. Like Wal-Mart, our #1 focus is delivering maximum value to our clients and at the end of the day, results come down to basic finance that we can measure and no detractor can deny.
YOU SPEND LESS WITH US FOR MORE LEADS - PERIOD.
Our vision is to change the online legal marketing landscape in the same way that Wal-Mart changed retail. We promise that once you see how your fees compare to your results, you will never want to work with another Internet marketing vendor. Visit LitigatorEdge today.
Labels: attorney marketing, internet marketing for law firm, internet marketing for lawyers, law firm marketing, lawyer internet marketing, lawyer marketing, marketing for attorney
posted by John @ 5:35 PM
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