Law Firm Marketing and the Lottery Mentality

So, have you earned $10,000 from home this month using Google yet? Me neither, but it sounds like a great concept. What's not to like about it? 95% of us would take this deal in a heartbeat. Even you successful trial lawyers out there. You're probaly pulling 80 hour weeks before a major trial. I bet most of you would trade it in for a guaranteed $120k per year w/ little to no work involved.

You're thinking about it right now, envisioning what your life would be like... all that extra time spent with your family, freedom to travel, to relax with no deadlines, clients or bosses, watching your favorite sport team, or tv show, on a weekday afternoon, driving your sports car to the beach while others are working... OK SNAP OUT OF IT!

I believe the statistic that I have come across is that 97% of the people who get involved in any online get-rich-quick scheme either lose money, or fail (spend countless hours to make little, or no money). So how is it, that against such odds that so many highly intelligent people continue to choose to defy logic and participate in these brainwashing cults, where it is virtually impossible to beat the odds, unless you are among the founders of the entire system?

If you can understand this, you will understand one of marketing's most powerful secrets. These marketers do not promote products. They promote happiness. The logic of how you get there becomes completely blurred. No different than the lottery. "Hey, you never know". Actually, most people do know that they have better odds of buying $50 Million in lottery tix before actually winning a $25 Mil. lottery that only pays out about $10 Mil. after taxes and lump sum payout... but they buy anyway...

Most people know that these get-rich-quick schemes are bogus, but our brains are hard wired in such a way that we find the allure of "happiness" too difficult to resist and the lottery mentality (risk a little for a chance to win a lot) highly attractive.

The lesson to be learned from this as it applies to law firm marketing and new client lawyer lead generation? Remember this when you are advertising, or speaking with clients... Clients do not hire you because you are the greatest thing since sliced bread. In fact, they don't care who you are, where you've come from, or where you've been featured. They hire you because you are a means to an end for them. That end is their happiness, whatever that may entail. For one, it's retribution for a wrong. For another, it's the peace of mind that comes with having one's estate in order. For a third, it may be the monetary settlement and what it means for them personally.

Demonstrate to the client that you are the most qualified to remove their pain, or help them achieve that specific happiness that they are seeking and you will win that client's trust and business.

Also remember this tendency when you interact with legal marketing vendors. Many will attempt to sell you by painting a picture of the volume of leads they will generate for your law firm and how great the end result will look. Fight the urge and let your logic guide you through the maze of snake oil marketers. Remember that LitigatorEdge can do everything they can and more, at a fraction of the cost and that it pays to explore a more-cost effective alternative, while you comparison shop. You have nothing to lose by going to http://www.litigatoredge.com/ and calling us today for a no-cost analysis of your law firm's Internet marketing.

And I know times are tough, but please, try to stay away from the get-rich-quick Google schemes.

Lawyer Lead Generation: Tips for Using PPC to Deliver More Law Firm Leads

Law Firm Lead Generation

If you use PPC (pay per click) as part of your law firm's Internet marketing strategy, here are some tips you should keep in mind.

1) Remember that your laymen clients do not think or speak like lawyers. Actual key word phrases used by your target audience when seeking out a lawyer may differ considerably from what you may expect. For this reason, having an in-depth understanding of the search patterns of the demographic you are targeting is often a critical part of launcing a successful program.

2) Remember to include plural and singular variations of keywords, abbreviations, hyphenations, etc... For example, Westchester NY lawyer, Westchester NY lawyers, Westchester New York lawyer, Westchester New York lawyers and then do it all over with the term "attorneys" and "attorney", "law firm" and "law firms." As you can see in this simple example, the combinations become vast.

3) Check out your competitors for ideas. Not just for PPC strategies, but also for business insights. For example, is you are a law firm handling toxic torts, there may be an emerging harmful product or defect that may be revealed through a review of your competitor's PPC campaigns.

4) Start with a modest budget and always measure ROI. Unlike SEO, where analyzing periodic reports highlighting improvements of search result page rankings may suffice, PPC requires constant monitoring and adjusting. There is no such thing as the perfect PPC campaign - there is always room for improvement. Constant testing and modification is the secret to PPC success. The large law firm lead generators use it effectively because they have their finger right on the pulse of lead conversation rates

Whether you are spending tens of thousands of dollars a month, or just testing out a small budget, keep a constant eye on the vast data that is available and leverage your experience to continually increase your return.

For more information on improving your law firm's lead generation and maximizing return on investment please visit www.litigatoredge.com.

LitigatorEdge to Reduce Law Firm Internet Marketing Costs by More than 50%

LitigatorEdge Press Release:

LitigatorEdge, a leader in innovative law firm marketing solutions has launched a revolutionary program that allows clients to generate business leads at a fraction of the cost of comparable providers.

HTML Version
http://www.prlog.org/10275600-litigatoredge-to-reduce-law-firm-internet-marketing-costs-by-more-than-50.html

PDF Version
http://www.prlog.org/10275600-litigatoredge-to-reduce-law-firm-internet-marketing-costs-by-more-than-50.pdf


For more information on LitigatorEdge's Law Firm Lead Generation Services please visit http://www.litigatoredge.com/.

Internet Marketing is a Superior Value for Lawyer Lead Generation in Recession

Recent figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) found that despite the recession, Internet advertising revenues in the U.S. were at $5.5 Billion, for the first quarter of 2009, representing only a 5% decline over the same period in 2008.

Accroding to the organizations, the recession has hit other media much harder and is a testament to both the accountability afforded by online advertising and the growing share of consumer time spent online.

What does this mean for law firms seeking to increase their incoming case leads?


Lawyer Lead Generation

First, it means that online marketing presents less risk. If you are not generating the return on your investment, you can react and modify. This may mean changing your law firm's Internet marketing provider to one delivering greater value for your money, or changing your lawyer lead generation strategy.

Next, it means that Internet marketing is becoming increasingly important in the marketing mix. You wouldn't buy stock in a company with a steady decline in revenues and a bleak future, so why would you continue to invest your valuable resources in antiquated methods of reaching prospective personal injury clients, while ignoring the Internet as a primary lead generation channel?

LitigatorEdge - Law Firm Internet Marketing