Selecting a Legal Internet Marketing Company
Here are some of the considerations when deciding which vendor is most suited to providing your law firm with Internet marketing services.
1) Expertise:
- What is the background / experience of the individual(s) who will be providing the services?
- If you are seeking SEO services, where is the marketing company ranked on Google for its own desired keyword phrases?
- What is the scope of the company's capabilities?
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- How quickly does the company respond to your needs? (if you have concerns when a company is trying to win your business, you may have big problems once you are signed up)
- How professional and curteous is the company?
3) Price:
- How does the Internet marketing company compare to others that offer the same capabilities?
- What exactly is included in the fees?
- If a company is less expensive, as them directly how they are able to keep their prices so competitive. You should be comfortable with the answer.
- If a company appears to be overpriced, asked them how they justify the higher price and if they will give you a written guarantee that they will outperform lower cost providers on key performance metrics.
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