More Recession Wisdom

I came across a very interesting report on marketing during a recession. It is a more elaborate and substantiated take on some points I had made in a recent post.

http://www.mb-blog.com/Images/Recession_POV1_Final.pdf

Whether you are a law firm or vendor in the space, putting the brakes on your marketing during the recession will cripple your business in the long term, particularly if you are operating in a highly competitive environment.

If you are a vendor and are in the business of cost savings, or directly helping firms acquire or retain business, there is no better time to get aggressive than now. If you can tie your offering to a concrete financial value proposition you will greatly improve your chances of getting the business.